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Digital Marketing Specialist

Location:: Bangalore, IN

Type:: Full Time

Department:: Marketing

: Mid Level

Job Description

The right candidate will possess a strong combination of online marketing experience, analytical prowess, technical aptitude, and business savvy. Typical responsibilities include:

Develop and execute strategies for driving scalable revenue from our marketing spend across Facebook, Google AdWords, Apple App Store ads, and other major advertising channels for our entire suite of products (mobile apps & desktop apps)
Aggregate, organize, and synthesize large amounts of data to drive the decision making process
Daily management and analysis of budget and spend across all advertising platforms to devise ways of spending more efficiently and ensure overall ad spend is on target
Develop, create and curate content for digital marketing campaigns.
Work with product and analytics teams to optimize the allocation of spend across different product categories and advertising platforms
Ideate and execute multi-channel campaigns in coordination with other channel managers and teams across the company
Design, optimize, and test the highest yield combinations of inventory, audience, offer, creative, and landing page, using advanced bidding strategies to identify high ROI opportunities
Ongoing optimization of the current Facebook campaigns in accordance with predefined KPIs
Collect and analyze data related to Facebook campaigns. Assist in identifying appropriate Facebook opportunities for specific business needs, and tailor campaigns to the target audience
Conduct keyword research and selection for Apple App Store and AdWords bidding
Use advanced bidding strategies to maximize the effectiveness for Apple App Store and AdWords campaigns
Set up, manage and constantly optimizing up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads
Drive expansion to new advertising opportunities, from identification to experimentation to scale

Desired Candidate Profile

MBA / Degree in Marketing or related area
4+ years of digital marketing experience
2+ years managing online marketing campaigns on Facebook, Google AdWords, Apple App Store ads and other Display advertising systems
Experience in PPC advertising, performance advertising, lead generation, and/or user acquisition
Experience working with or within an organization that has multiple product lines with multiple target segments
Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
Experience applying rigorous, financially-rooted decision-making to guide development, optimization, and business efforts
Experience optimising mobile digital marketing campaigns
Experience working with mobile tracking technologies, as well as Excel and Tableau
Experience in both prospecting and remarketing campaigns
Required Knowledge, Skills, and Abilities
Extremely detail oriented and able to manage multiple initiatives across multiple products
Creative problem solver that is able to analyze data and find actionable solutions
Strong multi-tasking and organizational skills
Must be able to suggest changes and implement improvements
Proven ability to achieve results against set objectives in a fast moving, dynamic environment
Self-motivated and self-directed; however, must have demonstrated ability to work well with people
Strong communication and team-oriented; comfortable interacting with senior managers and engineers
Is able to work effectively in a highly complex, diverse, changing environment
Enthusiasm for learning
Good sense of humor, always a plus

Data Entry Operator - Immediate Requirement

Location:: Bangalore, IN

Type:: Full Time

Department:

: 0 - 3 yrs

Job Description:

What is the role?

The main role of the Data Entry Operator is to ensure end to end content entry to Quality check

How could you qualify for the role?

Prior Data Entry Experience - We are looking for young and energetic folks who come with 0 - 2 years of experience Excellent Typing Speed - We are looking for a person with typing Speed above 30 WPM and 99% accuracy

Other Must-haves?

Educational Background: No specific requirement.

Location: Should be located or willing to relocate to Bangalore

Basic Computer Skills

Languages: Written & Spoken English proficiency is mandatory.

Job Responsibilities:

Entering data from source documents within time limits
Compiling, verifying accuracy and sorting information to prepare source data for computer entry.
Analysing data from the vantage of deficiency or error, incompatibilities and thus rectifying the shortcoming
Maintaining accuracy in data records
Maintaining weekly dashboard/tracker

Functional Area: ITES , BPO , KPO , LPO , Customer Service , Operations

Role Category: Back Office/Web/Transaction Processing

Role: Associate/Senior Associate -(NonTechnical)

Employment Details: Permanent Job, Full Time

Keyskills:

Typing Speed, Content Writing, Quality Check, Data Entry Operation, Content Management, Computer Skills

Education:

(UG - B.Sc - Any Specialization, B.Com - Commerce, Diploma - Any Specialization, B.A - Any Specialization, B.Arch - Architecture, B.B.A / B.M.S - Management, B.Des. - Any Specialization, B.Ed - Education, B.El.Ed - Any Specialization, B.P.Ed - Any Specialization, B.Pharma - Pharmacy, BAMS - Any Specialization, BCA - Computers, BDS - Dentistry, BFA - Any Specialization

Social Media Executive - Immediate Requirement for both Freshers & Exp

Location:: Bangalore, IN

Type:: Full Time

Department:

: 0 - 3 yrs

Job Description:

Do you tweet, share, and post to social media, Do you know what it takes to grow an online community? We're looking for a social media executive to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into better customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Facebook, ,Whatsapp, Instagram, Twitter chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent and relevant traffic from our social network presence.
Explore new ways to engage and identify new social networks to reach our target players
Track, measure, and analyze all initiatives to report on social media ROI.

Key Skills:

In depth knowledge of social media and various platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google plus, etc.
Individuals should be creative and results oriented Great communication skills both written and verbal (MUST)
The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals
Knowledge of Photoshop and Illustrator preferred Keep pace with Social Media and Internet Marketing industry trends and developments.
Professionalism regarding time and deadlines

Functional Area: Sales, Retail, Business Development

Role Category: Other

Role: Fresher

Employment Type: Permanent Job, Full Time

Keyskills: Photoshop, Illustrator, Social Media Marketing, Promotions, Twitter, Facebook, Campaigns, Internet Marketing Youtube, Linkedin, Marketing, Digital Marketing, Instagram, Sales Promotion, Marketing promotion

Digital Marketing Specialist

Web Developer - PHP Developer with good UI Experience

Senior Web Developer - PHP Developer with good UI Experience

Data Entry Operator - Immediate Requirement

Social Media Executive - Immediate Requirement for both Freshers & Exp